ALTA

ALTA was a Brunanter microcar manufacturer of the 1950s and 1960s. Alta was founded in 1936 in Roodstad as a manufacturer of bicycles, lawn movers and small scooters. In 1952, they branched out to automobile manufacturing, beginning with the 1000 model. Priced at Th. 790, it was the cheapest model offered in Brunant at the time. It was produced until 1960. ALTA's next model was the 1500 sports car, introduced in 1959. This car was priced at a (relatively) high Th. 1800 and only 37 cars were sold by 1962; 31 roadsters and 6 coupes. The last ALTA model was the 1600. Priced at Th. 1500 it was stunningly designed and came at a great price (according to ads it was "a real deal"). 42 cars were produced in 1961, 60 in 1962 and 69 in 1963. In 1964 ALTA produced a record 88 cars, but all of them were destroyed in a factory fire except a Mediterranean Blue coupe. ALTA was unable to recover from the losses and folded in September 1964.