Lick

Lick is a fashion brand of Hermite group. The clothes are modern and made for teens and young adults. Lick was founded in 1991 and it is a popular brand.

History
Lickwas founded in 1991. They continued independent for a couple of years but lost money every year. They went broke in 1995 but they were purchased by Hermite in 1996. The brand was relaunched and it was part of aggressive marketing which attracted publicity. Lick reoganized and it became lower priced and it had modern fashion styles. They are now a very popular brand. The prices are from 40€ and upwards and they are on average 60-80€.